Marketing Manager
Full Time • Denver
Responsive recruiter
Benefits:
- 401(k)
- Free food & snacks
- Health insurance
- Training & development
Are you ready to take your Marketing career to the next level with a company that’s rewriting the standard for restoration and construction services in Colorado and beyond? SERVPRO – Team JEFFRIES, one of the most recognized and fastest-growing SERVPRO® franchises in the nation, is hiring a Marketing Manager to help us expand our reach and deepen relationships in key commercial markets.
SERVPRO – Team JEFFRIES is a national leader in commercial restoration and reconstruction services. We specialize in water, fire, mold, and storm damage recovery, and we’re proud to be one of the select franchises that are part of the SERVPRO Global Disaster Recovery Team Program—recognized worldwide for responding to catastrophic loss events at any scale.
Position Title: Marketing Manager
Location: Based in Denver, CO. Salary Range: $80,000–$90,000 base salary
Reports To: Commercial Sales Manager
Location: Based in Denver, CO. Salary Range: $80,000–$90,000 base salary
Reports To: Commercial Sales Manager
Why Join Team JEFFRIES?
- Competitive Compensation: $80,000–$90,000.
- Weekly Pay Schedule
- Comprehensive Benefits Package: Medical, dental, vision, and life insurance
- 401(k)
- Paid Time Off, Sick Leave, and Paid Holidays
- Career Advancement: Be a part of one of SERVPRO’s top-performing teams nationwide
- Leadership Access: Direct collaboration with Executive Leadership and Sales Management support
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Mission-Driven Culture: Make a real impact on businesses and communities during their time of need
We're seeking an energetic Marketing Manager with a “can-do” attitude, exceptional attention to detail, and a passion for collaboration. You thrive on delivering high-impact local marketing programs that drive leads, build brand awareness, and accelerate revenue for our franchise locations. This role focuses on digital demand generation, with a strong emphasis on SEO, Google Business Profile (GBP) optimization, Google Local Services Ads (LSA), and PPC campaigns to help our offices dominate local search and attract emergency restoration customers.
In this hands-on role, you'll develop and execute integrated marketing strategies tailored to the restoration industry, working closely with regional managers, sales teams, and insurance partners to generate qualified leads and support business growth.
Key Responsibilities: - Develop and execute local digital marketing programs to build pipeline, increase brand visibility, and drive emergency service inquiries in assigned territories/franchises.
- Optimize and manage Google Business Profile (GBP) for multiple locations to enhance local search rankings, visibility, reviews, and direct customer engagement.
- Manage Google Local Services Ads (LSA) campaigns, including setup, optimization, budget allocation, lead tracking, and performance improvements to maximize ROI on pay-per-lead advertising.
- Plan, launch, and optimize PPC campaigns (Google Ads) targeting high-intent keywords for restoration services (e.g., water damage restoration, fire cleanup near me), focusing on cost-per-lead efficiency and conversion.
- Leverage SEO best practices to improve organic search rankings for franchise websites and local pages, including keyword research, on-page optimization, content strategy, and local link-building.
- Collaborate with regional managers and internal teams to align marketing initiatives with sales objectives, territory plans, and revenue goals.
- Support joint marketing efforts, including co-branded digital campaigns, email marketing, and content creation to engage homeowners, businesses, property managers, and insurance professionals.
- Create and distribute marketing toolkits, templates, ad creatives, landing pages, and enablement resources tailored for franchise use.
- Track, analyze, and report on marketing performance using key metrics like lead volume, cost-per-lead, conversion rates, ROI, engagement, and pipeline contribution.
- Adapt national messaging and brand guidelines for local relevance, crafting compelling copy for ads, emails, websites, social media, and other channels.
Required Qualifications:
- Minimum of 5 years of experience in digital marketing, with proven expertise in SEO, Google Business Profile optimization, Google Local Services Ads (LSA), and PPC/Google Ads management.
- Strong track record of driving leads and revenue growth through performance-based digital channels in a local/service-based industry (restoration, home services, or similar preferred).
- Hands-on experience with demand generation, lead tracking, and analytics tools (Google Analytics, Google Ads, Google Business Profile dashboard, etc.).
- Results-oriented with a passion for data-driven decisions, performance measurement, and optimizing ROI.
- Excellent content creation skills, including writing persuasive copy for ads, emails, landing pages, and marketing assets.
- Understanding of B2B and B2C sales cycles in emergency services, with knowledge of how to accelerate opportunities through targeted marketing.
- Bachelor's degree in Marketing, Business, or related field preferred (not required).
- Ability to travel up to 20-30% for regional office visits, events, or training (as needed)
Preferred Skills & Knowledge:
- Experience in the restoration, home services, or franchise environment.
- Familiarity with marketing automation tools, CRM systems, and local SEO tactics.
- Proven success in managing multi-location or franchise marketing programs.
- Ability to handle multiple campaigns simultaneously.
Our Commitment to Diversity:
Servpro – Team JEFFRIES is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where every team member can thrive.
Ready to Grow With a Team That’s Built to Lead?
Servpro – Team JEFFRIES is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where every team member can thrive.
Ready to Grow With a Team That’s Built to Lead?
Compensation: $80,000.00 - $90,000.00 per year
Picture yourself here fulfilling your potential.
At SERVPRO®, you can make a positive difference in people’s lives each and every day! We’re seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. With nearly 2,000 franchises all over the country, finding exciting and rewarding SERVPRO® career opportunities near you is easy! We look forward to hearing from you.
All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.
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